2MKT ventures is helping clients bring their Big Ideas...2MKT!
2MKT ventures is helping clients bring their Big Ideas...2MKT!
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ADVISOR | EXECUTIVE | INDEPENDENT DIRECTOR | BOARD MEMBER
Lee Ann Woods is the managing partner of 2MKT ventures. She is a business, marketing and licensing consultant, and strategist. Her work includes: business & strategic planning, market and competitive analysis, operations assessment, product and brand development, sales & inventory analysis, project management, product launch, and licensing development & management.
Woods specializes in products, partnerships and projects in: food & beverage, sustainable packaging, agrifoodtech, nutritionals/wellness, and biobased solutions.
Woods’ career began in media & public relations, then continued into promotions & marketing; her award-winning national consumer goods work included: product development, national and international brand management & licensing.
Her hands-on experience includes: national marketing strategies & campaigns, product development, company start-ups, turnarounds, management, and ownership.
Woods has been a partner/owner/operator of five companies – a regional sports marketing firm (ProForma Sports), a national promotional & private label apparel company (Critics Choice), a regional specialty foods manufacturing & private label company (Café Society), a national form/fill/seal & flexible packaging company (FasPac Packaging), and a regional personal care products manufacturing & distribution firm (Sea & Ski/Blue Frog Distribution). After building each of these companies to profitability with a strong customer base, Woods sold them.
Providing capital, company leadership and management to four (4) FDA regulated companies, in additional to her management & advisory skills, Woods also provides direct experience and working knowledge of labeling, compliance and regulatory requirements.
Woods has many years of experience in national promotions, product development, management, advisory, marketing/sales, event management, brand activation, and licensing for companies including: Miller Brewing Co., 7Up, FootAction USA, NHL, Disney, Bayer CropScience, Ralston-Purina, MTV, Jus-Made, Cadbury/Neilson, Einstein Bros., Boston Market, CF Chefs, Lotto USA, Sea & Ski, HealthQuest, among others.
She has presented consumer goods and F&B products, and sold directly into: Walmart, Walgreens, Target, Albertson's, Whole Foods, Academy Sports, Aramark, 7-11, QuickTrip, Neiman-Marcus, Cafe Express, Coca-Cola, and many more.
(INFAMOUS) HIGHLIGHTS: Woods created and distributed Emmitt Smith’s first line of licensed products; she was the original PR person for Dick's Last Resort; she created one of the first MTV/Yo! Raps products; she managed the launch of two (2) Cadbury/Neilson candy bars into the U.S.; and she is a previous NHL Licensee of the Year awardee.
PROJECTS SNAPSHOT: Woods has created national in-pack and on-pack programs with CPG companies including: 7Up, Ralston, and Igloo. She has created on-premise marketing/licensing programs for Boston Market, Miller Brewing and Cadbury/Neilson, among many others. Woods co-developed, and was the title sponsor for the first-ever Snowboard World Cup held in Aspen. She also developed and was the title sponsor for NHL’s Youth Hockey Clinics during the league’s 75th Anniversary year. She has developed merchandise and retail apparel programs for Lotto USA, the Dallas Stars and the ‘Da Boys product line. Woods has served as associate publisher & special features editor for two consumer magazines. And while serving as vice president of marketing for Cups Illustrated/WNA, she oversaw numerous sports & entertainment licensed programs with Coca-Cola, Pepsi, 7-11, QuikTrip, and McDonalds.
Professional Affiliations include: Food & Drug Law Institute, American Agriculture Law Association, Private Directors Association, Association of Corporate Growth, Institute of Food Technologists, Specialty Food Association, Ethics & Compliance Initiative, Specialty Coffee Association.
BOARD Engagements: AGvocate Texas, 98th Meridian Foundation, PassionOat, OPA! Foods, and The Brown Pelican Society.
ADVISOR/MENTOR: THRIVE/SVG Ventures, Santa Fe Business Incubator, Sustainable Ocean Alliance, NMSU/Arrowhead Center. AMBASSADOR: Tasting Tomorrow/Heritage Culinary Program.
Woods holds a BA in Political Science & Communications from the University of North Texas, graduating with honors; and she has a MA in Communications/Policy from Drake University, summa cum laude. Woods also has professional certifications in both Intellectual Property and Regulatory Compliance from the University of Pennsylvania Law School.
LINKEDIN: https://www.linkedin.com/in/leeann-woods-ab6b59299
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